MSI 970A-G43 Motherboard SKT.AM3+ AMD 970 ATX On Sale

OC Genie II, the most powerful and easy overclocking technology is implemented on MSI's AMD 9-Series motherboards. MSI's OC Genie II completely automates advanced overclocking functions and offers up to 248% higher performance with the simple click of a button. It does not matter if you're a first time hardware owner, or a veteran overclocker, activating MSI OC Genie II will unlock your hidden CPU cores, overclock your CPU and your memory to simply give you the best and stable performance for free on MSI AMD 9-Series motherboard available.

Benefits:
- Automatically overclock & unlock hidden CPU core(s) in 1 second
- Instantly boost system performance up to 248%

MSI Click BIOS II provides a consistent user interface both in the UEFI BIOS and in Windows, it provides the most convenient way for users to control system settings and supports touchscreen control.

Benefits
- Graphical User Interface, with touchscreen support
- Simply click or touch and move to change settings
- Full system control, including overclocking, security and information

AMD CrossFireX™ is the ultimate multi-GPU performance gaming platform. Enabling game-dominatig power, AMD CrossFireX technology enables two or more discrete graphics processors to work together to improve graphics performance. AMD CrossFireX technology allows you to expand your system's graphics capabilities. It allows you the ability to scale your system's graphics horsepower as you need it, supporting up to four AMD Radeon™ HD graphics cards, making it the most scalable gaming platform ever. With an AMD CrossFireX gaming technology, the traditional graphics limitation exists no more, allowing you to enjoy higher performance as well as visual experience.

Capacitors are the most important component for electronic product's power supply. The quality of the capacitors can impact the stability of the entire system and risk of product failure. Currently there are two types of capacitors, electrolytic capacitors and solid capacitors. Compared to electrolytic capacitors, solid capacitors have a longer lifespan, and provide a more stable power under high temperatures. More importantly, solid capacitors do not have any liquid materials inside, and thus will not suffer a leak which would infringe upon the product’s stability. With such benefits is it no wonder that solid capacitors are very important for product quality's improvement.

Compared to the 480Mbps provided by traditional USB 2.0, the all-new USB 3.0's 5Gb/s offers 10 times the transfer bandwidth, so transferring a Blu-ray movie takes less than one minute.

Features
- 10X Faster Than USB 2.0
- Up to 5Gb/s Data Transfer Bandwidth
- Boost Transfer Rate Between Your PC and External Storage Devices

SATA 6Gb/s provides double the bandwidth of traditional SATA 3Gb/s, and increases the data transfer rate between your motherboard and internal storage devices, such as 7200RPM HDDs, 10000RPM HDDs and SSDs. It's also the current trend for upcoming high-speed internal storage devices to to break the existing bottleneck of a PC's performance.

Features
- 2X Faster Than SATA 3Gb/s
- Up to 6Gb/s Data Transfer Bandwidth
- Unleash True Performance of New HDDs/SSDs

Active Phase Switching, APS, technology is an intelligent design that helps to save energy on MSI’s motherboards. The underlying idea is to switch off the power supply as soon as no electricity is needed, and when the system needs more resources again, APS will automatically adjust electricity supply accordingly. APS will automatically detect your processor’s loading at any given time and save energy accordingly. This is only possible by means of a very advanced power controlling technology. Other than software-based solutions, APS technology stands out from MSI's own research. The specially developed IC chip can operate automatically depending on the demands of the power supply, which is to reduce the total power usage. 

Compared to common motherboard which need extra BIOS chips, MSI’s M-Flash has a double advantage which doesn’t need extra components and secondly, all your BIOS data will be saved in the USB drive. The stored data does not only have backup and upgrade function, moreover it can also be seen as a portable BIOS chip which is actually able to boot up your PC.

Features
- Backup/Restore Your BIOS to/from Any USB Flash Disk
- Avoid Unnecessary Repair Due to Accident Failures During The Upgrading Process
- Earn more BIOS Lifespan by Reducing Unnecessary Rewriting Process

3TB+ Infinity is not only breaking through the limit of traditional BIOS, but also enhancing the utilization of hard drives efficiently. In addition to supporting the latest 3TB hard drives, MSI 3TB+ Infinity technology can use the 3TB hard drive as boot disk when installing a 64-bit operating system. Compared to competitors, MSI 3TB+ Infinity is an industry-leading technology which substantially presents an advantage of development and application in the future.

Features
- All the latest 3TB hard drivers on the market can be supported
- Make the 3TB hard drive as boot disk when installing a 64-bit operating system

MSI Live Update 5 is a powerful and useful application for updating the latest BIOS and Drivers, saving you time and lowers the risk of updating. End-users can install and run the Live Update 5 software on their computers with the companion CD or downloading the app from the MSI website.

Features
- Automatically Detect the BIOS/Driver/VGA/Utility Update
- Support Microsoft Windows XP/Vista/7 32/64bit

Winki 3 is a free Linux-based O/S which is based on the Linux core. With an ultra-fast  booting speed and a multi-language interface, the built-in Winki 3 provides an easy-to-use internet environment that includes the most popular functions such as internet surfing, web mail, instant messaging, picture browsing, and more. It's the most practical way to be online in the shortest time.

Features
- User friendly & totally free applications
- Power on to run applications in 25 seconds
- Multi-language interface support

AMD Cool'n'Quiet™ Technology reduces heat and noise so you can experience amazing performance without distraction. Combined with core enhancements, included in the AMD processors, that can improve overall power savings, deliver better multitasking and energy efficiency. Cool'n'Quiet technology can automatically adjust processor ratio to throttle CPU speed with four modes.

Features
- Independent Dynamic Core Technology
- Dual Dynamic Power Management™ 
- AMD CoolCore™ Technology
- AMD Wideband Frequency Control
- Multi-Point Thermal Control